Nicole MacMartin

+ Brand Identity
+ Packaging
+ Art Direction

Inspired by the luxury of a craft cocktail and “on-the-go” convenience, the Bar Cart Craft Cocktail Series was born. The branding and package design incorporate the familiar visual elements of signature cocktails from the folks at TIMEKEEPER Distillery.

+ Brand Strategy
+ Brand Design

Katie Beth Photography is a midwest-based photographer who specializes in intimate, boutique-style photography with authentic charm. Katie is easily one of the most down-to-earth people I know and we wanted to create a brand that felt effortlessly approachable and classic. I love seeing her honest and fresh perspective in storytelling here.

+ Brand Strategy
+ Brand Design

Mezzanine is a brand-new dining concept in Egg Harbor from the creators of Tine & Cellar and Mikey’s in Central Wisconsin. With deep roots in Door County, the food and beverage program will feel native to the area with an elevated twist.

The iconography draws inspiration from the water front view guests will enjoy while they dine.

Additionally, an important task for the creation of this brand included the vision and fluidity of design to allow for growth down the road.

+ Brand Strategy
+ Brand Design
+ Website Art Direction

Mosaic’s mission is to ensure North Central Wisconsin is the place individuals choose to live and work because differences are embraced; individuals feel connected, valued, and supported; and there is a strong sense of belonging. Working closely with the Mosaic team, we knew the branding should embrace color and reflect a team culture.

+ Brand Identity
+ Packaging
+ Art Direction

Wet Vodka Seltzer is one of the latest products in the Timekeeper Distillery family. The packaging design is bright and playful, and the color featured on the front reflects the bold tastes within the aluminum can. One of my favorite “easter eggs” of the design includes a custom silver whistle, which nods to the train depot distillery where the seltzer originates.

+ Brand Strategy
+ Brand Design
+ Website Art Direction

Mary Sue Anderson is a seasoned litigator serving Central Wisconsin. When Anderson found the perfect space for her new Wausau office, she reached out to build a brand that would support her space and vision. From logo and imagery creation to website direction and office décor, I worked with Anderson to develop a robust and swift branding launch. Together, we built a fresh brand that demonstrates strength, approachability, and creativity – a reflection of Anderson’s practice.

+ Brand Strategy
+ Brand Design

What started as a conversation over the phone with a freelance client, developed into a multi-faceted design project for a new start-up, Out & About Wisconsin. The idea behind O&A was (and is) to become the go-to source for events happening in Wisconsin.

The design began with a logo. It needed to be recognizable at a glance and flexible enough to reflect other states as the brand grows. After the logo was completed, brand identity was established as well as the digital magazine and other marketing materials.

View issues of Out & About here! 

+ Brand Strategy
+ Interior Design

Established in the early 1950s, SUN offers a broad range of print, creative, large graphic, digital media, mailing, and fulfillment services. I have worked closely with the internal team to refresh and maintain brand standards in print, digital, and interior design projects.

The music collector's magazine, Goldmine, is the leading resource for the record collector who collects new and vintage vinyl records, music memorabilia, posters, and discographies.

I had the opportunity as lead designer to work directly with the magazine editor, Pat Prince, on this monthly title. In addition to designing the magazine and cover art, I also have worked on GM branding and marketing materials.

Hardcover | Full Color | 174 pages

The Collectible LEGO® Minifigure book contains collecting and market insights from brothers Ed and Jeff Maciorowski. The book chapters are separated by themes, providing history and individual minifigure listings. As the book designer, I worked with the editor and authors to create a fun, engaging book for readers of all ages. The color palette and design elements reflect and compliment the LEGO® minifigures featured inside. P.S. Fun fact: Mr. Gold (shown on the front cover) sold for $1,500 on the secondary market!

Preview the book here! 

Hard Cover | Full Color | 208 pages

Harry Potter: The Unofficial Guide to the Collectibles of Our Favorite Wizard is a reference guide to the extraordinary and magical treasures and collectibles from the Potter books, movies, and even the imaginations of fans. This by far was one of my favorite projects to work on, and allowed me to be creative in design approach and concept.

Preview the book here! 

Watch a book review on YouTube!

This was part of an ad design campaign that I initiated in 2017 to promote in-house books at F+W Media. I directed the photo shoot and then designed the ad that appeared in publication titles and marketing materials.

The business management magazine for contractors, Rural Builder, provides industry related news, features, products, and how-tos. The magazine is geared towards builders and suppliers of primarily low-rise agricultural and small retail, and municipal structures. As design lead, I worked on the magazine cover-to-cover, as well as special editions, product e-guides, and dedicated email broadcasts.

View Rural Builder back issues here.

Full Color | 272 pages | 600+ Photos

The Ultimate Guide to Vintage Star Wars Action Figures 1977-1985 is a reference guide to vintage action figures, accessories, creatures, playsets, and vehicles. As design lead, I directed the cover photo shoot and  designed the cover and interior pages, as well as marketing materials. Working with editorial staff and author Mark Bellomo, we created great content and imagery to excite and inspire Star Wars collectible enthusiasts of all ages. Fun fact: Working on this project, I was frequently asked who my favorite character was ... while it is hard to pick just one, I would have to say that the Ewoks rank high on my list.

Preview the book here! 

Watch a book review on YouTube! 

Hardcover | Full Color | 642 pages | 2,500+ Photos

Warman's Antiques & Collectibles draws from leading, nationwide experts to provide insider information, perspective, history, values, and content into the wide-ranging antiques and collectibles field. Every year a new edition is designed, and for the past couple of years, I have taken lead design on the book. This book required teamwork and effective communication between editorial staff and myself in order to produce 624 pages, packed full of 2,500 + images and content.